A letter from Mira · the long version

Who do you want to become?

Discover how your expertise, lived experience and ambitions fit together, then turn them into a personal brand strategy and a practical plan that helps you become known for the work you want to do.

Your personal brand shouldn’t be one-size-fits-all.

“Post more. Pick a niche. Follow this formula.” Do you wish people would just shut up about it?

There’s plenty of advice out there about building a personal brand. But how do you know if it suits YOU? A brand is a personal thing, unique to you, and therefore no one else can (or should) define it for you. You are the expert.

But defining yourself is one of the hardest things we can do, because it’s really hard to see yourself objectively from the outside. In fact, I would argue that you can’t. That’s why I built the BECOMING process.

In this program, we explore your expertise, lived experience and ambitions. Then we work out what you want to be known for and which personal brand assets will help you get there. You’ll know what to build, where to focus and how to use social media with purpose. That’s how you build Trust Capital and a brand that keeps working for you, even when you’re not actively working on it.

What you end up with? A strategy shaped around you. An actionable plan, and a feeling of YES I CAN do this.

You have more to offer. Explaining it is the hard part.

Perhaps you’re building a business, changing direction or finally making room for the work you’ve wanted to do for years.

I know you have tons of experience, and you’re really good at what you do – but making that clear to others can feel quite hard.

Does this feel familiar?

• When you’re asked what you do, you find yourself describing your old career because you haven’t found the words for where you’re going.
• You have several ideas you care about. Every time you choose one, you worry you’re missing something important.
• You sit down to write your website or LinkedIn profile, but the words make you sound like everyone else.
• You hear another expert explain what you “should” do, and suddenly you’re questioning the plan you felt good about yesterday.
• There’s something you’ve wanted to put into the world for years. You keep preparing, learning and refining, but struggle to take the next step.

Imagine knowing what to say. And feeling ready to say it.

Someone asks what you do, and you can explain it in a way that feels clear, interesting and true to you.

You have ideas to share, and you understand how they connect to the work you want to be known for. Posting starts to feel more purposeful, with less second-guessing.

And the project you keep thinking about? You have a clearer way to move it forward.

That’s what we work towards in BECOMING: understanding your value, making it easier for others to recognise it and taking action on what you want next.

The process of Becoming

Learn at your own pace

Mira takes you through the process with visual lessons, personal stories and behind-the-scenes vlogs. Fit the program around your life, with time to reflect, revisit and put what you learn into practice.

Explore with Brandy

Infused with Mira’s knowledge, writing and personal branding method, Brandy is your AI thinking partner. She guides you through the process, asks questions that help you stay honest with yourself and helps you connect the dots, so you feel ready and excited to keep moving forward.

Build your blueprint

Once you’ve worked through the lessons, Brandy helps you bring all that goodness together into your Personal Brand Blueprint: a strategy and practical action plan carefully tailored to you and your goals. You’ll know what to focus on, what to build and where to start.

Review with Mira

Hang out with Mira for an hour to go through your blueprint, ask your questions and talk through any doubts. Refine your next steps and leave feeling ready to take action, with a plan you believe in and Brandy by your side to help you keep going.

What becomes possible?

Cristina had taken five branding courses, but still struggled to connect everything she knew into a direction she could follow.

Through BECOMING, she developed a personal blueprint she could return to when writing and sharing her ideas. She described the freedom of no longer posting for clicks. Being visible had become “real and possible.”

Since then, she has reached the second chapter of a book she had wanted to start for years and become more comfortable letting her team promote her work.

Meet Mira. Your strategist, guide and fellow work in progress.

I’m Mira Thimmayya, a personal branding strategist, speaker and entrepreneur. I spent 15+ years in marketing & branding, helping companies understand their value and communicate it, before I switched to helping individuals build personal brands. I’ve also started four companies, changed direction and worked to build a career around the things I really care about.

Today, my personal brand pays my salary. It has brought me clients, speaking engagements, relationships and opportunities I couldn’t have imagined when I started. My process is smart, but simple – anyone can build a Personal Brand that feels good to them, and brings opportunities to them. But so few people do.

That’s why I created BECOMING.

I brought together what I’ve learned through building my own brand and now helping clients do the same, identity work, branding, marketing psychology and building businesses, into a process you can make your own.

My aim is to help you recognise the value you bring to the world, find the words to express it and build a strategy that feels like yours, with a plan you can’t wait to put into action.

Oh, and if you’re expecting PDFs and PPTs, sorry to disappoint. This program is designed to give you a real and immersive experience through video. You’ll get to follow along in my life as I build my brand and business around the world, while learning how to build yours.

What’s in the program?

Seven self-paced modules and a private session with Mira. Here’s what we’ll work through together.

• 1. Clarity – Get clearer on who you want to become and what you want to be known for.
• 2. Audit – Look at what your personal brand communicates today.
• 3. Digital ecosystem – Decide which platforms and channels deserve your attention and how they can work together to support your goals.
• 4. IRL – Find your words when someone asks what you do.
• 5. Story – Discover the stories, ideas and perspectives that make your contribution distinctive.
• 6. Visibility – Plan what to build and share to grow your Trust Capital.
• 7. Integration – Bring your work together in your Personal Brand Blueprint and action plan.

Then comes your private session with Mira.

BECOMING · €1,490 including VAT

Everything you need to go through the process, and start putting your personal brand into practice:

• Seven immersive modules, with visual lessons, personal stories and behind-the-scenes vlogs.
• Brandy, your AI thinking partner, to guide your reflections, help you connect the dots and support you afterwards.
• Your personalised Personal Brand Blueprint, bringing your strategy and practical action plan together.
• A private one-hour session with Mira, to review your blueprint, work through your questions and refine your next steps.
• Lifetime access to the program, including future updates.
• BONUS: an invite to the alumni group on whatsapp

Payment options, including Klarna, are available at checkout.