BECOMING · A personal branding program by Mira Thimmayya
Who do you want to become?
You have so much to bring to the world. Becoming helps you find the words, and the courage, to take your space.
7self-paced modules
Brandyyour AI thinking partner
1:1private session with Mira
∞lifetime access
You know what you want to say. So why is it so hard to say it?
Someone asks what you do, and the answer comes out in pieces. You’ve taken the courses, read the books, listened to the podcasts with people telling their stories and thought: that should be me. But somewhere between knowing and doing, a voice asks: who am I to take up that space?
So you keep learning, keep listening, and wait until you’re ready. Until it’s 100%.
It’s not that you lack anything. You just can’t see yourself from the outside. Almost no one can. That’s why I built the BECOMING process.
What you end up with? A strategy shaped around you, an actionable plan, and a feeling of YES I CAN do this.
Imagine knowing what to say. And feeling ready to say it.
Someone asks what you do, and you can explain it in a way that feels clear, interesting and true to you. Posting feels purposeful. And the project you keep thinking about finally moves forward.
The process of Becoming
01
Learn at your own pace
Seven video modules with visual lessons, personal stories and behind-the-scenes vlogs.
02
Explore with Brandy
Your AI thinking partner asks the questions that help you connect the dots – and stay honest with yourself.
03
Build your blueprint
Brandy brings it all together into your Personal Brand Blueprint: a strategy and action plan made for you.
04
Review with Mira
One private hour with Mira to go through your blueprint, ask your questions and refine your next steps.
Student story
“I had taken five courses. Everything came in little pieces, never together.”
Cristina had dreamed of speaking and writing for 17 years. Today she’s writing her book and has been booked as a main speaker.
What’s in the program?
Seven self-paced modules and a session with Mira.
- Clarity – Get clearer on who you want to become and what you want to be known for.
- Audit – Look at what your personal brand communicates today.
- Digital ecosystem – Decide which platforms and channels deserve your attention and how they can work together to support your goals.
- IRL – Find your words when someone asks what you do.
- Story – Discover the stories, ideas and perspectives that make your contribution distinctive.
- Visibility – Plan what to build and share to grow your Trust Capital.
- Integration – Bring your work together in your Personal Brand Blueprint and action plan.
Then comes your private session with Mira.
Is it for you?
For people ready to take themselves seriously.
Becoming is for you if you’re ready to do the real work and build something that’s yours. It’s not for you if you want a formula to get popular fast, or to become someone you’re not.
“I worked in advertising for 20 years. But it’s so much harder when you’re the product.”
Emma, coach and speaker in personal management
After Becoming, Emma ran into an old colleague who asked what she does now. “I couldn’t even stop.”
Your next chapter starts here
BECOMING · €1,490
Including VAT. Pay in full or with Klarna.
- Seven immersive video modules
- Brandy, your AI thinking partner – yours to keep
- Your personal Brand Blueprint and action plan
- A private one-hour session with Mira
- Lifetime access, including future updates
- Bonus: the alumni group on WhatsApp
Not sure it’s for you? Book a free 15 minute call and talk it through with Mira.
Meet Mira
Your strategist, guide and fellow work in progress.
Personal branding strategist, speaker and entrepreneur. 15+ years in marketing and branding, four companies started – and today, my personal brand pays my salary.
Anyone can build a personal brand that feels good and brings opportunities. So few people do. That’s why I created BECOMING.
Read more
I brought together what I’ve learned through building my own brand and now helping clients do the same, identity work, branding, marketing psychology and building businesses, into a process you can make your own.
My aim is to help you recognise the value you bring to the world, find the words to express it and build a strategy that feels like yours, with a plan you can’t wait to put into action.
Oh, and if you’re expecting PDFs and PPTs, sorry to disappoint. This program is designed to give you a real and immersive experience through video. You’ll get to follow along in my life as I build my brand and business around the world, while learning how to build yours.
Questions
How much does it cost?
€1,490 including VAT. You can pay in full or split the payment with Klarna. Your company can also pay – you’ll get a specified receipt. Want an invoice instead? Email hello@becomingyou.now.
How long does it take?
At your own pace. One module a week is a comfortable rhythm; set aside 1–2 hours per lesson. Clarity doesn’t have to be complicated – the most important thing is that you start.
How long do I have access?
For as long as the program exists, including future updates.
Who is it for?
People ready to take themselves seriously: entrepreneurs, creatives, consultants and speakers with a lot to bring to the world, who want a strategy that’s truly theirs.
What does Brandy do?
Brandy is an AI coach built on Mira’s method, book, articles and talks. After each lesson she guides you through the questions and helps you get clear on your answers. She won’t invent your brand for you – she helps you uncover it. Brandy is a custom GPT, so you need ChatGPT to use her.
How does the 1:1 session work?
When you’ve finished all seven modules, the booking opens in the program. You bring your blueprint and go through it with Mira in a one-hour digital meeting (or in person, in Stockholm).
Why a self-paced program and not 1:1 coaching?
Because the deep work goes better when no one is watching. Many people who join Becoming are high achievers, and with a coach in the room it’s easy to start performing: saying what sounds right instead of what’s true.
In the program you work in your own rhythm. You can go back to a module as many times as you need, and think out loud with Brandy without worrying about how it comes across. When you’ve finished all seven modules, you bring your blueprint to a private session with Mira. By then you’re not performing anymore. You’re refining something that’s already yours.
Cristina put it like this: “I was not ready to go through coaching one on one. I was too terrified. I needed this program to give me space to do it on my own rhythm.”
What if I usually don’t finish courses?
You’re not alone, and the program is built with that in mind. Each lesson is a video followed by a conversation with Brandy, so you do the work right away instead of collecting notes you never get back to. One step leads naturally to the next.
The vlogs show Mira building her own brand from hotel rooms, cafés and her office. It makes the whole thing feel doable, not like one more thing to perfect. And with lifetime access, you can pause when life happens and pick up where you left off.
Cristina had started many courses and stopped halfway. This one she finished: “I didn’t have any moment that I wanted to stop. The format is made to not stop.”
Not sure it’s right for you?
Book a free 15-minute call with Mira and talk it through.
