Trying to grow a personal brand by constantly feeding the content machine is a fast track to burnout. There's a more sustainable way to build authority: your own intellectual property.
Mira explains how an IP bank lets you own your ideas, create lasting leverage and grow your brand without burning out – with her own “Conversation Leader” as an example.
In this video
- Why you should stop creating more content
- What goes into your IP bank
- Why naming your ideas matters
- How to uncover your own IP
- Turning your ideas into personal brand assets